![Cultivate 2500x01.jpg](https://images.squarespace-cdn.com/content/v1/6053b34e525ef70ff2747700/b7e3b6f2-bcf2-4cf2-b902-14a08812fc7a/Cultivate+2500x01.jpg)
Cultivate Collective
Location: Salt Orchard, Salt River, South Africa
Program: Wine bar, retail shop & event space
Client: Cultivate
Team: Interior design by Sook Collective, graphic design by Robyn Newham
Shopfitter: Revolution Shopfitters
Photographer: Mickey Hoyle
Cultivate Collective in Salt River is a wine bar, collaborative retail store, tasting room and events space. What makes it special is that all its members of wine makers and sommeliers are people of colour, a move to address the historical imbalance in the South African wine industry.
It is the brainchild of Zahira Asmal – urbanist, author, founder and director of The City, and supported by the Julius Baer Foundation.
![](https://images.squarespace-cdn.com/content/v1/6053b34e525ef70ff2747700/1ef5d3ee-1623-492d-9eaa-32c0d3762b93/Cultivate+2500x03.jpg)